This week, the global intellectual property community has its eyes on Hamburg, Germany. From 7 to 10 October 2026, the AIPPI (International Association for the Protection of Intellectual Property) World Congress is being held at the Congress Center Hamburg (CCH). Hua Law Firm is represented at the congress by Mrs. Doreen Liu, Head of the International Department, who has fully engaged in this annual gathering of global IP professionals and exchanged views with peer institutions and corporate representatives from more than one hundred countries and regions.

01　The Congress at the Core: An Annual Gathering of the Global IP Community

AIPPI is a non-profit intellectual property organisation headquartered in Switzerland, with more than 8,000 members from over 110 countries and regions. Its World Congress is AIPPI's principal annual gathering, attracting some 2,000 professionals each year.

The Hamburg congress follows AIPPI's consistent orientation of "practice + frontier": from divisional applications and double patenting to online infringement, geo-blocking and dynamic injunctions, the agenda covers the full spectrum of patents, trademarks, designs, copyright and enforcement.

02　Hua Law Firm at the Congress: Connecting Resources, Tracking the Frontier

With a long-standing practice in cross-border trademark and patent matters, Mrs. Liu travelled to Hamburg with clear objectives for "connection":

1. Holding one-on-one exchanges with representatives of intellectual property agencies from various countries and regions at the venue, and keeping abreast of the latest practice developments in trademark registration, renewal, assignment and enforcement across Europe, the Americas, Japan and Korea, and markets along the Belt and Road Initiative;

2. Showcasing to international peers Hua Law Firm's full-chain "trademark + patent" service capabilities, and the Chinese solutions it offers for cross-border brand protection and corporate IP asset management;

3. Gathering first-hand cases and experience on topics of current interest, such as patent and trademark layout risks for SMEs going overseas, and the boundaries of AI and intellectual property protection, in order to refine client services going forward.

"From Beijing to Hamburg, what is crossed is not merely the time zone, but the 'trust gap' between Chinese IP service providers and their global peers."

03　Deepening the Practice: Hua Law Firm Helps Brands "Go Out and Stay Protected"

Hua Law Firm operates on the principles of "professionalism, rigor and efficiency". Supported by a multidisciplinary team of trademark agents and attorneys, the firm has long served the two-way needs of Chinese innovators "going out" and overseas brands "coming in".

Hua Law Firm collaborates with numerous overseas institutions worldwide and has accumulated extensive practical experience in the field of cross-border trademarks and patents, winning the trust of clients through rigorous and punctual service; the team has also participated in depth in AIPPI congresses on multiple occasions, staying closely abreast of changes in global rules. This participation is both an important opportunity to track the industry frontier and a further demonstration of the firm's original aspiration of "helping enterprises develop high-quality brands through high-quality service".

04　Moving Forward Together: Bringing Home the Gains from Hamburg

The close of the congress is not the end. Hua Law Firm will bring the industry developments, resource information and practical experience gathered in Hamburg into its daily work: continuing to refine its cross-border patent and trademark service system, and delivering more cutting-edge and more robust overseas layout solutions to clients.

If you are planning international trademark registration or overseas patent applications, or if you have needs relating to cross-border enforcement, renewal and assignment, please follow Hua Law Firm's official WeChat account and get in touch with us.