Li Zhaojing

Practice area:

Various applications for trademarks and copyrights; Enterprise brand strategy planning and research; Corporate intellectual property legal advisor. Proficient in handling complex and difficult cases such as trademark infringement and unfair competition litigation, trademark administrative dispute litigation, etc.

Domestic registration, licensing, transfer, infringement and other matters related to proxy copyright.

Professional experience:

Lawyer Li has a profound foundation in legal theory and rich practical experience, representing a large number of copyright and trademark cases. He is proficient in intellectual property strategy and familiar with copyright, patents, trademarks, and related intellectual property knowledge. He has been invited multiple times to give various intellectual property lectures for enterprises and has participated in international intellectual property forums and legal aid organized by the Judicial Bureau. Successfully represented multiple intellectual property cases with significant impact both domestically and internationally.

Classic case:

The "Business Mail" trademark rejection and review case on behalf of Alibaba Group Co., Ltd. is a typical case that breaks through Article 11 (3) of the Trademark Law regarding lack of distinctiveness;

Representing China Eastern Airlines in the trademark dispute case of "China Eastern Airlines";

Proxy Xiabu Xiabu Catering Management (Hong Kong) Holdings Limited provides overall intellectual property planning and global monitoring;

Agency for the maintenance of the "Tiger Brand" trademark of Tiger Brand Holdings Group Co., Ltd;

Representing Jiali Group in a trademark dispute case against the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce, both the first and second trials were won, making it one of the few representative cases in domestic administrative litigation that breaks through the "Classification of Similar Goods and Services" and recognizes similar goods;

Representing Alibaba Group Co., Ltd. in the "instant agreement" administrative litigation case;

Representing Benshan Media Co., Ltd. in trademark and copyright applications for film and television dramas;

Representing Jiaxing Maibaobao Network Technology Co., Ltd. in trademark rights protection;

Educational background:

Bachelor of Law from Peking University

Master of Intellectual Property from Renmin University